Automakers are starting to publish their first-quarter sales results for 2025, and one number quietly stands out: Nissan sold 2,154 units of the Z between January and March in the US. That’s a big jump -more than triple what it moved in the same period last year.
What’s striking is how this number compares not just to last year, but to the Z’s entire sales history since its revival. In 2023, its first full year on sale, only 1,771 units were sold. In a single quarter, 2025 has already left that total behind.
The gains are even more pronounced when viewed against 2024, a year that saw more stable growth with 3,164 units sold. If this momentum continues, the Z could be on track to have its best year yet -and by a wide margin.
Several factors might be contributing to this shift. The model hasn’t undergone a major update for 2025, but it does get a new color option: Bayside Blue. Pricing remains the same across the board for the Sport, Performance, and Nismo trims. That kind of consistency could be making it easier for buyers to commit — at least for now. With potential tariffs on the horizon, pricing could become less predictable later in the year.
What really highlights the Z’s upward movement, though, is how it stacks up against its closest competitor: the Toyota GR Supra. In the same first quarter of 2025, Toyota sold only 421 Supras. That means the Z outsold the Supra by roughly five to one -a striking reversal for two cars that were once neck and neck.
Of course, the Supra’s current position needs some context. The model is entering the later stages of its lifecycle, and interest has cooled since its peak in 2021, when Toyota sold 6,830 units. That kind of volume now looks increasingly out of reach.
Still, it’s telling that the Z, after a rocky launch, is now pulling away in the sales race. The segment isn’t huge to begin with, but there’s clearly still space for a well-positioned, enthusiast-oriented coupe -especially one that balances heritage appeal with modern features.
Whether Nissan can keep this going is another question. We’ve seen new models surge early and level off quickly. But at least for now, the Z finally seems to be finding its rhythm.
