Astara, a leading global mobility company, has expanded its portfolio in the Philippines by securing exclusive rights to import JAC cars, pick-ups, and their spare parts. This development marks a significant step in Astara’s efforts to diversify its offerings in the Philippine market, encompassing a wide range of passenger and commercial vehicles. The partnership between Astara and JAC represents the first of its kind globally, introducing JAC’s extensive lineup of SUVs, pick-ups, and in the near future, electrified models including both 100% electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) to the Philippines, aiming to meet the growing demands of Filipino consumers and businesses.
Jorge Navea, CEO of Astara, expressed enthusiasm about incorporating JAC into their global portfolio, highlighting the brand’s commitment to quality and focus on electrification, which aligns with Astara’s vision for the future of mobility. Astara aims to leverage this partnership to bolster its international expansion, particularly in the Philippines, by establishing a robust dealer network and introducing innovative, sustainable mobility solutions. David Zhang, Vice President of JAC Motors, emphasized the strategic importance of the Philippine market to JAC and committed to a user-centric approach in delivering high-quality products and services to Filipino customers.
Since its debut in the Philippines in 2021, Astara has successfully distributed three renowned brands, demonstrating its capability in enhancing brand visibility and customer satisfaction. The collaboration with JAC underscores Astara’s commitment to sustainable and innovative mobility, focusing on building a solid foundation for the brand through effective promotion strategies and the introduction of electrified models, aligning with global trends towards greener transportation.
Astara, known as the Open Mobility Company, prides itself on its human-to-human approach and dedication to sustainability, backed by a diverse team across three continents. JAC Motors, with its comprehensive range of vehicles and emphasis on R&D in new energy and intelligent connected vehicles, stands as a key player in the global automotive industry. This partnership is poised to redefine mobility solutions in the Philippines, catering to the evolving needs of its market with a focus on sustainability and innovation.
